“Revolutionizing the Rose Parade: Honda’s Electrifying ‘Keep Dreaming’ Float Unveiled – Exclusive Look at Groundbreaking Mobility Innovations!”
The upcoming “Keep Dreaming” float in the 135th Rose Parade will showcase a variety of Honda mobility products designed for use on roads, racetracks, and even in the skies. Inspired by Honda’s latest brand marketing campaign, the float will bring the essence of the new :60 commercial from television screens to the parade route.
As part of Honda’s commitment to an electrified future, the 2024 Rose Parade will feature the official vehicles—the all-electric 2024 Honda Prologue and 2024 Acura ZDX SUVs. Joining the parade will be the innovative Motocompacto compact e-scooter, adding excitement alongside the 2024 Honda float.
Rose Parade
Marking 30 years as the Official Vehicle of the Rose Parade®, Honda aims to lead the parade on January 1, 2024, with the “Keep Dreaming” float, emphasizing the company’s environmental leadership. The float will showcase remarkable Honda innovations and research projects, aligning with the company’s global goal of carbon neutrality and its shift towards an electrified future.
The “Keep Dreaming” float is a tribute to Honda associates who relentlessly pursue their dreams to enhance lives, both today and in the future. Drawing inspiration from Honda’s latest marketing campaign, the float will feature a diverse range of innovative Honda mobility products designed for various terrains.
Jessika Laudermilk, Assistant Vice President of Marketing for American Honda, expressed excitement about the float, stating, “As Honda embarks on an all-electric future, our 2024 Rose Parade float highlights some of the company’s most groundbreaking mobility products developed through innovative technology and sheer determination of Honda engineers.”
Paying homage to the 2024 Rose Parade theme of “music,” the “Keep Dreaming” float will serve as the stage for the “Opening Spectacular,” featuring a dynamic musical performance.
Highlighted Honda products on the float include the Motocompacto e-scooter, the electrified ARX-06 race machine, the new Honda TRX90X sport ATV, the HondaJet Echelon business jet, the Honda eVTOL electric vertical take-off and landing aircraft, and various initiatives showcasing Honda’s commitment to sustainability, resource circulation, and space technology.
The official vehicles for the Rose Parade include the 2024 Honda Prologue as the Pace Car and the 2024 Acura ZDX as the Sound Car. Both vehicles represent Honda’s strides toward reducing greenhouse gas emissions and achieving a carbon-free society.
With over 60 years of collaboration, Honda and the Pasadena Tournament of Roses® continue to contribute to the Southern California community’s sense of unity. Honda’s involvement as the Rose Parade’s first-ever presenting sponsor since 2011 reflects its commitment to tradition, entertainment, and community spirit.
In summary, the “Keep Dreaming” float not only signifies Honda’s commitment to an electrified future but also pays tribute to the company’s rich history of innovation, community engagement, and pursuit of dreams that enhance lives.
