“In-N-Out: The Iconic Post-Show Indulgence, A Hollywood Tradition Beyond the Red Carpet”
The post-show Hollywood Tradition of indulging in In-N-Out burgers and fries has become a beloved trend during awards season, transcending the glitz of the red carpet. The ritual involves Hollywood stars, freshly adorned with trophies, making pit stops at the iconic burger joint for a taste of comfort and celebration. This trend reached new heights of popularity when Paul Giamatti, after his Golden Globes win, created a viral moment with a stop at In-N-Out, his prestigious trophy gleaming beside him.
Hollywood Tradition
In the world of Hollywood Tradition biggest nights, In-N-Out has maintained its status as a favorite haunt for those looking to savor a delectable burger. Giamatti’s endorsement added a new layer of fame to the burger emporium, propelling it to the forefront of post-show celebrations. In a memorable Oscar promo video with the Barbie cast, In-N-Out made a cameo, further solidifying its association with the glamorous awards season. Ryan Gosling, showcasing the red-and-white bag, playfully declares it as a cool social media trend to indulge in In-N-Out before the Oscars. However, Jimmy Kimmel corrects him, emphasizing that the real trend is enjoying In-N-Out after winning an Oscar.
Paul Giamatti shared at the Critics Choice Hollywood Tradition that In-N-Out is his go-to post-show spot, considering it a special treat, especially for a New Yorker like himself. The allure of the West Coast chain lies in its reputation for serving an exceptional burger that cannot be found in his home city of New York.
Even industry insiders like Glenn Weiss, who has produced and directed the Oscars multiple times, find themselves drawn to In-N-Out after the lengthy ceremony. Weiss describes it as an irresistible choice, providing a satisfying conclusion to an extensive awards show. The restaurant’s appeal extends beyond the Oscars, making it a tradition at the Vanity Fair Oscar party as well. Sara Marks, Vanity Fair’s director of special projects, recalls how In-N-Out became a staple at the event after being served to police, firefighters, crew, and vendors in 1994. The cheeseburger and the double-double are the most popular choices, with over 1,500 burgers handed out at the party.
The geographical exclusivity of In-N-Out, primarily concentrated in Southern California with expansions to Arizona, Nevada, Utah, and Texas, adds to its allure. The chain’s limited availability creates a sense of exclusivity, contributing to its status as a cultural icon in California. Stacy Jones, CEO of marketing agency Hollywood Tradition Branded, notes that In-N-Out’s simplicity, nostalgia, accessibility, and affordability have made it a cultural icon in California. The brand’s cool factor distinguishes it from other fast-food options, providing a unique sheen that resonates with celebrities and the public alike.
As In-N-Out continues to be a staple in the post-show celebrations of Hollywood Tradition elite, its appeal goes beyond just being a fast-food joint. It has become a symbol of California culture, simplicity, and the perfect late-night indulgence during the exhaustive awards season. The trend of savoring In-N-Out burgers post-awards ceremony reflects the intersection of Hollywood glamour and the comforting familiarity of a beloved culinary tradition.
