Joomla blocks FLoC by default in new update

The free website builder and open source content management system (CMS) Joomla has announced its plans to block Google’s FLoC by default going forward.

FLoC or Federated Learning of Cohorts is Google’s new tracking program which aims to replace third-party cookies. Instead of tracking users on an individual basis, FLoC uses machine learning algorithms to place people into groups based on their browsing habits and data from these groups is then shared with advertisers. 

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